Celtics
Flexcar
Celtics
Flexcar
Celtics
Flexcar
Lead Visual Designer
Graphic Designer
Photographer / Editor
Audio Engineer
PPT Designer
Design Direction
Co Videographer
Production Assistant
Contributions
Flexcar partnered with Marcus Smart and the Boston Celtics to further expand brand recognition. From this, we birthed the Smart / Not Smart campaign, with an elevated design feel to the Flexcar Brand. We worked with Giro Studios to shoot the photo & video we needed in 1 hour.
The Creative Director started me off great with design direction. I then iterated on it for OOH & social static ads. I set up PPT presentations for creative & performance marketing meetings for this campaign, including mockups and all other static & video work for consideration. I assisted the video editor with typography and layout. I did photography and was a production assistant. I also worked in a less than 7-hour time crunch to make 2 new billboards once Marcus sadly left the Boston Celtics.
Ali Eddlem, Art Director;
Ryan Linder, Video editor / Motion designer;
David Ziegler, Creative Director;
Douglas Sullivan, Copywriter;
Leah Magno, Social Media coordinator
Giro Studios, Studio Facilitator, Production direction
AnnCatherin Conneen, Assistant
