Photographer
Co car & race suite designer
Lead Graphic Designer
Co Videographer
Production Assistant
Audio Engineer
Contributions
NASCAR
Flexcar
Flexcar partnered with Ryan Ellis & NASCAR to sponsor the Xfinity series race & shoot content. I worked with their designer, Ryan Pistana, to design the suite & car approved by David Ziegler, creative director. I flew down to Charlotte with the team and did a 3-day, 3-location shoot, for 4 scripts, plus photography & videography for paid & organic social. I couldn’t say I was a fan of NASCAR before this beyond Will Ferell & John C. Riely in Talladega Nights, but now, I am, shake ‘n bake baby!
Ali Eddlem, Art Director;
Ryan Linder, Video editor / Motion designer;
David Ziegler, Creative Director;
Douglas Sullivan, Copywriter;
Ryan Pistana, Nascar Designer;
Likewise Media, Videographer & Director
Lead Visual Designer
Graphic Designer
Photographer / Editor
Audio Engineer
PPT Designer
Design Direction
Co Videographer
Production Assistant
Contributions
Celtics
Flexcar
Flexcar partnered with Marcus Smart and the Boston Celtics to further expand brand recognition. From this, we birthed the Smart / Not Smart campaign, with an elevated design feel to the Flexcar Brand. We worked with Giro Studios to shoot the photo & video we needed in 1 hour.
The Creative Director started me off great with design direction. I then iterated on it for OOH & social static ads. I set up PPT presentations for creative & performance marketing meetings for this campaign, including mockups and all other static & video work for consideration. I assisted the video editor with typography and layout. I did photography and was a production assistant. I also worked in a less than 7-hour time crunch to make 2 new billboards once Marcus sadly left the Boston Celtics.
Ali Eddlem, Art Director;
Ryan Linder, Video editor / Motion designer;
David Ziegler, Creative Director;
Douglas Sullivan, Copywriter;
Leah Magno, Social Media coordinator
Giro Studios, Studio Facilitator, Production direction
AnnCatherin Conneen, Assistant
CVS PBM 1-3
Contributions
Lead Designer
Animator
Audio Engineer
Usability Tester
ADA Compliance
Co Drafter
Here lies a PPT. of an interactive PBM (patient benefits manager) CVS app pitch. B 2 B / B 2 B 2 C. I worked on this during my time at (Add)ventures. I pioneered the project, overseen by Paul Dozois, creative director, with some assistance from Max Fischer, Senior Designer. CVS started us with a rough draft, including some assets and a script. I reworked the assets, created a template from the draft, animated it, implemented the sound, and conducted grueling usability tests, due to the complex nature of the work. Plus, ADA compliance preparation and tests, on all 3 versions! I also made a clickthrough .pdf version and a clickthrough PPT. version on InDesign, Adobe Acrobat, and Microsoft PPT,
Being the Lead designer on a project this big and using interactive tools within Acrobat, Indesign, and PPT., of which I had little to no experience before starting at (Add)ventures, remains a highlight in my portfolio and career!
The second video is a screen recording, clicking through The Click-Through CVS PBM Animation PPT! Due to technical inadequacies and difficulties like, Flashplayer being discontinued and Mac to PC cross compatibility, the click-through .pdf versions had audio pop-ups, and therefore, we led with the PPTS, while the .pdfs were supplemental.
Max Fisher;
Senior Designer;
Paul Dozois;
Creative Director
Stop & Shop
Takeover
During my time at (Add)ventures, we executed a Stop & Shop Providence, RI, location rebrand takeover. We rebranded all the main branding elements in this Stop & Shop location promoting their delivery service to increase overall consumer sentiment. The rebrand was so successful that it led to other Stop and Shop locations and OOH. Rebrand at the top, process, line drawings, & past branding at the bottom. Designed by myself over sought by Aprile Hodgkins, Senior Designer.
Contributions
Graphic / Visual Designer
Industrial Designer
Experiential Designer
Prototype / Drafter
Aprile Hodgkins;
Senior Designer
Adidas
Yeezy
700
Graphic Designer
Photographer
Coordinator
Director
Editor
Stylist
Contributions
Here lies a photo ad campaign for print and media for the Adidas Yeezy 700 (US & Japan). Big thanks to Tahmir Payne for modeling! Including process work and outtakes!
One of the things Tahmir and I connect on is fashion, specifically, Adidas track suites, so it was only right that when the opportunity presented itself, I knew who to call.
Tahmir; Model, Co stylist
Aetna
Mental
Health
Article
Contributions
Lead Graphic Designer
Design Direction
Print Designer
ADA Compliancy
White paper article I designed on the impact of COVID-19 on mental health, and well-being in the U.S., designed in In-Design. Fully ADA Compliant. Many illustrations and visuals were made from scratch and altered and edited to fit the article's aesthetic.
I am unable to upload the PDF version because it is automatically downloadable, but I will gladly show it live upon request.
Fearless
Skate Co.
Graphic Designer
Visual Designer
Print Designer
Photographer
Videographer / P.A.
Audio Engineer
Producer / Director
Contributions
My first physical skateboard drop with an accompanying magazine and behind-the-scenes video/skate edit, including some of me skating with music produced by myself! Skateboarding has always been near and dear to my heart, I always wanted to create this since I began skating over 15 years ago. Skateboarding changed my life forever, from a creative & physical practice/art form, to a safe space, to a pain in my butt, to the great friends I’ve shared this incredible bond with, and met along the way, I’ll forever be a skateboarder.
I could speak on it all day, but I wouldn’t want to bore you. It most applies to this work and me as a creative because it taught me perseverance and creative problem-solving. How to go at things at many angles as possible, to find the right solution, and do so relentlessly, but also not so hard that you hurt yourself and have to take time off the board. I did as much myself as possible but couldn’t have done it without some of those friends I just mentioned!
James,
Co Photo
Jordan Kraft,
Model, Skater
Joel Beckwith,
Co photo
Tahmir, Model
Alethia, Model
