Grid of professional headshots featuring diverse people against blue backgrounds, including one person holding a clapperboard.

Flexcar Headshots

Flexcar Studio

Photographer /Editor
Design Direction
Shoot Planning

Contributions

Upon joining Flexcar the art director promptly trained me on headshot photography (lighting, posing, photo settings, editing etc.) with the assumption that I would work with 1-3 other people to take on company-wide headshots. After a few training sessions, I was comfortable. During the art Director's maternity leave,

I ended up single-handedly taking over headshots for the entire company. This also included managing appointments and setting up the photo editing area on a weekly to bi-weekly basis. I would do anywhere from 2 to 6 headshots per 4-hour full session.

I figured out efficiencies within Lightroom using new AI tech that made editing about 75% faster and made it through over half of the entire HQ employees and incorporated my own flare with some fun & expressive headshots.

Nearly 100% of headshots taken were used on Slack and about 80% on LinkedIn. The headshots became so popular that the abroad teams in India, Jamaica, Atlanta, Charlotte, & Nashville all asked for headshots so I worked with the Art director to create a guide to standardize the process.

Ali Eddlem, Art Director

LEXUS showroom interior with a blue-lit display case featuring Lexus awards, miniature cars, a model pink vehicle, and a toy delivery truck

Flexcar Headshots

Flexcar Corporate HQ

Makeshift studios Promotional poster for Matchbox Twenty’s “We Didn’t Start the Fire” cover, featuring burning matchsticks and a flaming match graphic.

MAKE_SHIFT FASHION SHOW

Contributions

Photographer /Editor
Media Coordinator
Design Direction
Shoot Planning

I partnered with MakeShiftStudios, a rare 1-of-1 designer out of Boston, Massachusetts, to shoot and advertise their first official solo fashion show, We Didn’t Start the Fire, at the Distillery Gallery in South Boston. From shooting headshots at the tryouts to setting up the show and shooting in such a fast-paced environment, Makeshift made shit happen!

BOOSTED CREATIONS LLC

Photographer
Director
Editor

Contributions

During my time in Rochester, NY, I came across a car shop, Boosted Creations, with some of my favorite Japanese imports at their location! I stopped in to talk to the manager/owner, with whom I agreed to shoot their inventory and current projects for cross-promotional purposes!

Til this day, Boosted Creations has had some of the best inventory and work I’ve witnessed at an automotive shop, and I think it will remain that way!

Long black metal mesh wall-mounted storage shelf with four brackets on a white background

ARTGLO / YARDSY

Contributions

Photographer
Director
Editor

Upon joining Artglo / Yardsy, A solar sign startup company, I was tasked with taking product pictures of the new product launch. I shot and edited the photos, along with directing the shoot. This included setting up the white cloth background, fake grass patch, and bringing my own camera equipment to capture detail shots from as many angles as possible.

Boston Artist Covinos Neon blue and green horse head on a black background with stylized text reading “Pressure Point EP” and “Covens.”

Cover Art